About us

At MENA, we’re redefining how nicotine is enjoyed across the Middle East and beyond. Born in Dubai, our brand stands for modernity, quality, and cultural confidence — crafted for those who want a cleaner, smoke-free experience without compromise.

Our nicotine pouches deliver premium flavor, smooth satisfaction, and total discretion, designed for today’s fast-moving lifestyle. Every pouch represents our mission: to combine Scandinavian innovation with MENA’s bold spirit  creating products that fit seamlessly into your everyday moments.

At MENA, we believe in progress. That means no tobacco, no smoke, no smell — just performance and flavor. Whether you’re at work, out with friends, or on the go, MENA keeps you in control.

MENA — Modern. Empowered. Nicotine Alternative.